Google Pay – Promotion of Direct Carrier billing with Dialog
Campaign started from December 2019
Platforms: Facebook
Results as of December 2020:
- 400+ million revenue in 2020
- Local paying base (5%) increased to 25% in 1 year via the promotion of DCB
- Over 5 million android uses reached
- 15 million + total impressions
- 2 million + total engagement
Strategy: Quick Awareness and convert (AIDA model was utilized)
Special Techniques used
- Use of popular meme pages to push the DCB option through informal communications & dark marketing
- Use of Famous Youtubers to push the DCB option through creative content creation
- Tagging reward-based competitions
Google success story is one of many, get in touch with us to know how we can help elevate your brand. Contact us via email info@designbox.global or phone 775685495
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