Google Pay – Promotion of Direct Carrier billing with Dialog


Campaign started from December 2019

Platforms: Facebook

Results as of December 2020:

  • 400+ million revenue in 2020
  • Local paying base (5%) increased to 25% in 1 year via the promotion of DCB
  • Over 5 million android uses reached
  • 15 million + total impressions
  • 2 million + total engagement


Strategy: Quick Awareness and convert (AIDA model was utilized)


Special Techniques used

  • Use of popular meme pages to push the DCB option through informal communications & dark marketing
  • Use of Famous Youtubers to push the DCB option through creative content creation
  • Tagging reward-based competitions


Google success story is one of many, get in touch with us to know how we can help elevate your brand. Contact us via email or phone 775685495