Google Pay – Promotion of Direct Carrier billing with Dialog
Campaign started from December 2019
Platforms: Facebook
Results as of December 2020:
• 400+ million revenue in 2020
• Local paying base (5%) increased to 25% in 1 year via the promotion of DCB
• Over 5 million android uses reached
• 15 million + total impressions
• 2 million + total engagement
Platforms: Facebook
Results as of December 2020:
• 400+ million revenue in 2020
• Local paying base (5%) increased to 25% in 1 year via the promotion of DCB
• Over 5 million android uses reached
• 15 million + total impressions
• 2 million + total engagement
Strategy: Quick Awareness and convert (AIDA model was utilized)
Special Techniques used
• Use of popular meme pages to push the DCB option through informal communications & dark marketing
• Use of Famous Youtubers to push the DCB option through creative content creation
• Tagging reward-based competitions
Google success story is one of many, get in touch with us to know how we can help elevate your brand. Contact us via email info@designbox.global or phone 775685495
